How important is mobile website optimization?

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How important is mobile website optimization?


Today, users can connect to the Internet in various ways; the popularity of tablets, laptops, game consoles, smart watches, and other mobile devices are increasing every day. Thinking about how much time people spend on mobile devices today, you can realize that mobile website optimization is extremely important for your business.


Some statistics


Also, if you haven’t heard by now, Google started rolling out its mobile-friendly algorithm update on April 21, 2015, which boosts mobile search rankings for websites that are mobile friendly.


According to recent researchs, 55% of all searches are from mobile devices, which means that mobile traffic now exceeds desktop traffic!


Only 35% of businesses have mobile-optimized sites as of now.



Is your site optimized for mobile devices? Let’s Check it!


Google offers a useful test that can help you determine if your site is technically “mobile.” The test result will be positive only if the website will be displayed correctly while maintaining its basic functions. If you want your website to be as effective as possible for mobile users, you need to spend some time studying its structure and design.



What are the Advantages of Mobile Website Optimization?



Improved User Experience


This happened to everyone, someone sends us a link, and when we click on this link on our mobile device, the site opens with an inconvenient interface that we have to scale. Some studies show that over the past 12 months, 60% of mobile users experienced problems when viewing websites from mobile devices, which caused them to leave the page.


Faster Website Load Speed


A normal site that is not mobile optimized will load very slowly on your mobile device or, in the worst case, it may not load at all. Mobile sites are specifically designed for mobile standards and provide optimal download speed, which means less waiting and more views.



Advantage over competitors


You can significantly outrun competitors thanks to a convenient and optimized site. 68 out of 200 surveyed companies did not have a complete mobile site (1 out of 3).


What are the factors Factors For Mobile Optimization?


Availability of images and video


First, you need to make sure that all the images and video content are displayed on mobile devices. If your video player is not adaptive, it can load in full size when you log in from a mobile device; in this case, the video will be too large to view. The same thing happens if your site uses old encoding methods or incompatible files, in this case, images and videos may not be downloaded to mobile devices at all.


Visible text 


The text on your site should also be displayed and readable without requiring users to zoom or scroll for reading. On adaptive sites, this process is automated, the system determines from which device the site content is read, and the page size (and the content inside it) is scaled, under this device. After all, no mobile user wants to spend extra time scaling and horizontal scrolling.


Clickability and interactivity


You’ll also need to consider the “clickability” and interactivity of your site. On traditional desktop sites, interactive buttons can be small, since users rely on a mouse to click them. But on mobile devices, these buttons need to be larger and easier to click with a clumsy finger. Similarly, dropdown menus are harder to work on a mobile device; you’ll need to customize your layout so it’s easy for users to scroll through the options and select one. If your site has any other interactive features, you’ll need to update them to be workable with finger-based touches as well.





The type of coding and formatting you use is also important to consider. For example, Flash-based video and audio won’t play on the majority of modern mobile devices. If you’re using up-to-date standards, you probably won’t have to worry, since most modern frameworks are designed with a mobile as a top priority


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